BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave

No, you have to understand these things are based on my intolerance for people, my intolerance for nonsense, and all kinds of things

it’s very self reflective, is your first step of just what you really want to create and what values that you deem to be important in your world. Is that a good first step for someone?

TROY BROUSSARD: So to wrap this up, what would you say would be the first step in this process? To me, you gave us some guidelines there, and I know There’s no checklist type thing, but you talked about creating your own characters, creating your own rules, so to me it seems like

It’s got to be about you and your values and your culture and what you want to put in there. Some people will love it, some people will hate it. Just

It starts with just thinking like that, and not even worrying about the business part, but just how can you think more like a world builder and less like just a straight marketer?

forcing people to have to think and have personalities. And it was insanely addictive. My emails are the same way, my business is the same way.

that have nothing to do with the average person watching them.

you in World-Building, you cannot not have engagement if you do it right. But it takes a thick skin, you’ve got to be able to do certain things and go against the grain, like I did. That’s where I’m going with that.

you take your personality and you just ratchet it up a few notches. Drama, people need dramatic examples to shake them out of their apathy, ie what the Batman Begins movie says, it’s true.