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Tripp Lanier • This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle
Sales Copy Unleashed: Advanced Publishing and Marketing Strategies for Indie Authors (Self-publishing Guide Book 4)
amazon.com
“Make people an offer so good they would feel stupid saying no.”
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
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Tripp Lanier • This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle
Focus on your customer, not your competitor. One of my mentors, Kevin Nations, has his own rule of pricing that I like: Find out what the customer wants, find out what solving their problem is worth to them, then charge them a little bit less than that.
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
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Tripp Lanier • This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle
At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
Example: If I sell 10 clients a month, and a client is worth $1,000 to me over their lifetime (through avg cart