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Tripp Lanier • This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle
To simplify this concept even more. There are really only two ways to grow: get more customers, and increase each customer’s value.
Alex Hormozi • $100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)
suggest the first offer be totally free, such as a totally free e-book with no registration requirement. Then, within the e-book, I suggest including a secondary offer that requires a registration that you can use to capture leads. This secondary offer might be access to a webinar or similar premium content.
David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The third and final step in Bullseye is to focus solely on the channel that will move the needle for your startup: your core channel.
Gabriel Weinberg • Traction: How Any Startup Can Achieve Explosive Customer Growth
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Tripp Lanier • This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle
Some highlights have been hidden or truncated due to export limits.
Tripp Lanier • This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle
Patrick Campbell, CEO of Price Intelligently, offers a wealth of advice about best practices for finding the pricing sweet spot for SaaS products, and suggests starting with, as we’ve recommended with many other growth initiatives, sending out a survey that asks the recipients not only what features are most important to them—but also how much they
... See moreMorgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
amazon.com
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