Sublime

Some highlights have been hidden or truncated due to export limits.

Some highlights have been hidden or truncated due to export limits.

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constrai

A lead magnet is a complete solution to a narrow problem. It’s typically a lower-cost or free offer to see who is interested in your stuff. And, once solved, it reveals another problem solved by your core offer. This is important because leads interested in lower-cost or free offers now are more likely to buy a related higher-cost offer later.

For example, the questions below seem like they are difficult or might require a lot of research to answer: How many prospective customers landed on my Web site? What are the demographics of my best and worst customers? Are customers who interact with my support team more likely to stay customers longer? However, they

At some point in every project I work on, I find myself recommending that the creator take the time to consult the book The 22 Immutable Laws of Marketing. The first seven laws of this classic marketing tome deal with the art of positioning and packaging. Not branding or style, but something deeper and also broader.