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The early success of Young & Rubicam was due more than anything else to the fact that General Foods was their biggest client. One day Rubicam told the head of General Foods that his account had grown too big for any one agency; he should hire a second and later a third. This is how Benton & Bowles got their first major account, and it is wh
... See moreDavid Ogilvy • Ogilvy on Advertising
- Do you know how you will get predictable sales?
Ryan Daniel Moran • 12 Months to $1 Million: How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur
As you can imagine, my goal in my career is to design for a fashion house. I’m more of a creative director than a designer. And you can see it in my work too. The diagonal lines help me solve a huge issue, how to take a bunch of random things and let them... See more
Thom Bettridge • VIRGIL ABLOH: “Duchamp is my Lawyer”
Letter Book by Robert Collier.
Bond Halbert • The Boron Letters
- Bezos announced his intention to offer the lowest prices possible while providing a world-leading customer experience
- This combination seemed paradoxical to some
- Henry Ford’s philosophy for building companies could be distilled into five words: “Maximum service at minimum costs”
- Henry Ford did not want to make a low-quality, inexpensive
Jeff Bezos • Jeff Bezos Shareholder Letters | Founders Podcast with David Senra #282 • Podcast Notes
prominence and reputation would be the keys to winning clients.
David H. Maister • Managing The Professional Service Firm
For 35 years I have continued on the course charted by Gallup, collecting factors the way other men collect pictures and postage stamps. If you choose to ignore these factors, good luck to you. A blind pig can sometimes find truffles, but it helps to know that they are found in oak forests.