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It was just a printed phone script, a few business cards, and a few video modules. No one else offered that. That’s where you want to be.
Frankie Fihn • Beyond the Agency Box
“word of mouth.” This concept has
Joey Coleman • Never Lose a Customer Again
Maria Babaev knows the power of branding and using a tagline: “My niche is luxury sellers and international buyers. I specialize in helping those buyers and sellers. My tagline is ‘Locally Known, Globally Connected,’ and I apply this line tag to all my marketing and branding.”
Reese,Michael • The Miracle Morning for Real Estate Agents: It's Your Time to Rise and Shine
Figure 3. The magic triangle: to improve the odds of becoming a category king, companies should engage in product design, company design, and category design at roughly the same time.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
In a Harvard Business Review article, Professor William K. Hall reported on a study of eight industries, from steel to beer. The most successful companies were those that best differentiated their product or service.
David Ogilvy • Ogilvy on Advertising
marketing solutions. And so on. But what the participating agencies fail to realize is that they are all, simultaneously, having a comparison discussion. “Who we are, compared to other branding and marketing agencies, is better/faster/smarter/stronger/cheaper.” However, when you Dam The Demand, you take the RFP of the category, rewrite it, and then
... See moreNicolas Cole • A Marketer's Guide To Category Design: How To Escape The "Better" Trap, Dam The Demand, And Launch A Lightning Strike Strategy
THE PRICE LEADER The first discipline of market leaders is being a price and value leader.
Tom Marks • The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life
constantly recommend that entrepreneurs read The 22 Immutable Laws of Marketing by Al Ries and Jack Trout, whether they are first-time founders or serial home-run hitters launching a new product. “The Law of the Category” is the chapter I revisit most often, and I’ve included a condensed version below. It was originally published in 1993, so some
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