Sublime
An inspiration engine for ideas
Avoid clients whose ethos is incompatible with yours. I refused Charles Revson of Revlon and Lew Rosenstiel of Schenley. Beware of ventures which spend little or nothing today but might become major advertisers, if all goes well. Servicing such non-accounts can be expensive, and few of them make it.
David Ogilvy • Ogilvy on Advertising
It puzzles me why so few agencies advertise themselves.
David Ogilvy • Ogilvy on Advertising
Be Your Customer’s Most Valuable Partner
Willis Johnson • Junk to Gold: From Salvage to the World’S Largest Online Auto Auction
Robert Collier published one of the great books on copywriting, The Robert Collier Letter Book. In this book, he shares how to really understand your customers.
Dean Graziosi • Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
David Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them.
Patty Civalleri • Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys
Anything by Rob Walker, Ryan Holliday, Penelope Trunk, Dave Pell, and Joi Ito While those are the regulars,
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
marketing solutions. And so on. But what the participating agencies fail to realize is that they are all, simultaneously, having a comparison discussion. “Who we are, compared to other branding and marketing agencies, is better/faster/smarter/stronger/cheaper.” However, when you Dam The Demand, you take the RFP of the category, rewrite it, and then
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