Sublime

Outwardly, you must seem to respect the niceties, but inwardly, unless you are a fool, you learn quickly to be prudent, and to do as Napoleon advised: Place your iron hand inside a velvet glove.

if you carve out a specific group of people and tailor your brand specifically to them, you will attract raving fans and the attention of a future acquirer. In this book you’re going to learn how to tap into those markets in a way these big companies can’t. You’re going to make yourself into the most attractive person in the room, and they’re going

Everything must appear civilized, decent, democratic, and fair. But if we play by those rules too strictly, if we take them too literally, we are crushed by those around us who are not so foolish.

Talleyrand simply held up a mirror to Napoleon and let him glimpse that possibility.

Proper Use of Your Primal Power Creates Your Personal Utopia.

Finally, you must learn always to take the indirect route to power. Disguise your cunning. Like a billiard ball that caroms several times before it hits its target, your moves must be planned and developed in the least obvious way. By training yourself to be indirect, you can thrive in the modern court, appearing the paragon of decency while being

understand the ‘spiderweb’ of the story