In most situations, Nice Guys aren’t victims to others, they victimize themselves.

What risks would you be willing to take if you knew ahead of time that there was no way for you to fail?

Start your own business

Because of their deprivation thinking, Nice Guys think small.

emotional and cognitive glass ceiling.

With a naive, immature logic they came to the conclusion that if their needs were not important, neither were they. This is the basis of their toxic shame. At their core, all Nice Guys believe they are not important or good enough.

If they have enough good excuses, people won’t expect too much of them.

The bright lights of success threaten to illuminate their self-perceived cracks and flaws.

Because they believe they have to do it all themselves, Nice Guys rarely live up to their full potential.