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Behavioral Scientist’s Ethics Checklist by Jon Jachimowicz
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
These results suggest an important qualification of the principle of social proof. We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves.
Robert B. Cialdini PhD • Influence: The Psychology of Persuasion (Collins Business Essentials)
If I can get you to make a commitment (that is, to take a stand, to go on record), I will have set the stage for your automatic and ill-considered consistency with that earlier commitment. Once a stand is taken, there is a natural tendency to behave in ways that are stubbornly consistent with the stand.
Robert B. Cialdini PhD • Influence: The Psychology of Persuasion (Collins Business Essentials)
In fact, Harvard ran an experiment showing that people were more likely to let someone cut in line if they only gave a reason.
Alex Hormozi • $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
I was walking along a street when approached by an eleven-or twelve-year-old boy. He introduced himself and said he was selling tickets to the annual Boy Scouts Circus to be held on the upcoming Saturday night. He asked if I wished to buy any tickets at $5 apiece. I declined. “Well,” he said, “if you don’t want to buy any tickets, how about buying
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