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The Science of Influence
Laurence Endersen • Pebbles of Perception: How a Few Good Choices Make All The Difference
A method for predictably altering behavior without restricting options or significantly changing incentives.
William Lidwell, Kritina Holden, Jill Butler • Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
themselves with one or another of the levers of influence that exist in the social environment. To do so may take no more than one correctly chosen word that engages a strong psychological principle and launches one of our automatic behavior programs. Trust the human profiteers to learn quickly how to benefit from our tendency to respond mechanical
... See moreRobert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
Although there are thousands of different tactics that compliance practitioners employ to produce yes, the majority fall within six basic categories.
Robert B. Cialdini PhD • Influence: The Psychology of Persuasion (Collins Business Essentials)
‘Seventy-four per cent of you that watch this channel frequently do not subscribe.’ (This is so specific, revealing and thought-provoking that the brain pays attention to it, bypassing the habituation filter.) ‘If you’ve ever enjoyed our videos, please could you do me a favour, and hit the subscribe button?’ (This is a call to reciprocity – a psych
... See moreSteven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Mass Persuasion Method : Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It)
amazon.com
La mayor parte de nosotros ha desarrollado un conjunto de factores desencadenantes de la conformidad, es decir, unas partes específicas de la información que, en condiciones normales, nos indican cuándo es probable que acceder a una petición resulte correcto y beneficioso. Cada uno de estos factores desencadenantes de la conformidad puede usarse co
... See moreRobert B. Cialdini • Influencia. La Psicología De La Persuasión
William Poundstone comments in Priceless: The Psychology of Hidden Value: