Sublime
An inspiration engine for ideas
Positioning is the place a product occupies in people's minds. It sets a context in which a product's value becomes clear.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Positioning is your long game. Messaging is your short game.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
If we do our job of positioning your firm well, you will be irreplaceable or nonexchangeable or noninterchangeable, and that power translates into a pricing premium. Call it whatever you like, but we don’t want a prospect to find too many viable substitutes for your expertise.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Strategy
amalia • 49 cards
Find a Market Frame of Reference That Puts Your Strengths at the Center and Determine How to Position in It
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Strategy
Kimsia • 3 cards
Strategy
Conor McCarthy • 2 cards
Given all of the above, it is then possible to talk about positioning as a verb—a set of activities designed to bring about positioning as a noun. Here there is one fundamental key to success: When most people think of positioning in this way, they are thinking about how to make their products easier to sell. But the correct goal is to make them
... See moreGeoffrey A. Moore • Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)
positioning & brand
Brandon Marcus • 15 cards