Sublime
An inspiration engine for ideas
Evolution towards "function not position" has made modern football more dynamic and unpredictable. Players can no longer be categorized simply by a single position; instead, their roles are fluid and multifaceted, contributing to a team's strategy in various phases of play. This holistic approach to player roles and responsibilities reflects the co
... See morePositioning is your long game. Messaging is your short game.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
In a properly positioned firm, you are building competitive advantage quickly as your insights grow deeper and deeper. In a poorly positioned firm you’re expending that same energy to get up to speed with each new client.
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Radical differentiation, on the other hand, is about finding a whole new market space you can own and defend, thereby delivering profits over years instead of months.
Neumeier Marty • ZAG: The #1 Strategy of High-Performance Brands
not play. Explicitly choose and prioritize choices across all relevant where dimensions (i.e., geographies, industry segments, consumers, customers, products, etc.).
A. G. Lafley • Playing to Win: How Strategy Really Works
Strategists now need to operate across three temporal bands: Most briefs only live in band 1. But brand trust, category design, and meaningful innovation - they happen in 2 and 3.
• Immediate Tempo
• Fast signals, responsive POVS
• Tactical plays and trend taps
• Built for cultural relevance
• Mid-Term Rhythm
• Strategic arcs and narrative development
• I... See more
zoe scaman • The Work
Positioning is the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market.