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use your relative advantages to impose out-of-proportion costs on the opposition and complicate his problem of competing with you.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
Think “simple yet robust”: A company must strip down a product to the bare essentials, but without making it too primitive or rendering it dysfunctional. 2. Develop locally: The company must develop the product in emerging markets ; that is the only way to guarantee that it meets the customer requirements in the ultra-low price segment. 3. Lock in
... See moreHermann Simon • Confessions of the Pricing Man: How Price Affects Everything
In every organization, there is a natural tension between the need for expertise and the need to let frontline people make decisions.
Frederic Laloux • Reinventing Organizations: A Guide to Creating Organizations Inspired by the Next Stage of Human Consciousness
Blue ocean strategists simultaneously pursue differentiation and low cost. They aim to break, not make, the value-cost trade-off.
Renee Mauborgne • Blue Ocean Shift
Peter Thiel, Blake Masters • Zero to One
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
amazon.com
THE LAST WILL BE FIRST You’ve probably heard about “first mover advantage”: if you’re the first entrant into a market, you can capture significant market share while competitors scramble to get started. But moving first is a tactic, not a goal. What really matters is generating cash flows in the future, so being the first mover doesn’t do you any g
... See morePeter Thiel • Zero to One: Notes on Start Ups, or How to Build the Future
Price wars are about seeing who can lower prices the most. You don't want to start one, and you don't want to be the first one to move. Ultimately, a price war has only one winner: the supplier with the lowest cost. Most likely, that's not you.