Zero to One: Notes on Start Ups, or How to Build the Future

Our task today is to find singular ways to create the new things that will make the future not just different, but better—to go from 0 to 1. The essential first step is to think for yourself. Only by seeing our world anew, as fresh and strange as it was to the ancients who saw it first, can we both re-create it and preserve it for the future.

We cannot take for granted that the future will be better, and that means we need to work to create it today.

don’t overestimate your own power as an individual. Founders are important not because they are the only ones whose work has value, but rather because a great founder can bring out the best work from everybody at his company.

the companies that create new technology often resemble feudal monarchies rather than organizations that are supposedly more “modern.” A unique founder can make authoritative decisions, inspire strong personal loyalty, and plan ahead for decades. Paradoxically, impersonal bureaucracies staffed by trained professionals can last longer than any lifet

Bill Gates has shown how highly visible success can attract highly focused attacks. Gates embodied the founder archetype: he was simultaneously an awkward and nerdy college-dropout outsider and the world’s wealthiest insider. Did he choose his geeky eyeglasses strategically, to build up a distinctive persona? Or, in his incurable nerdiness, did his

Amy Winehouse sang: “They tried to make me go to rehab, but I said, ‘No, no, no.’ ” Maybe rehab seemed so unattractive because it blocked the path to immortality.

Some people are strong, some are weak, some are geniuses, some are dullards—but most people are in the middle.

why it’s more powerful but at the same time more dangerous for a company to be led by a distinctive individual instead of an interchangeable manager.

world look like 10 and 20 years from now, and how will my business fit in?