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Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
Who Geoff Smart and Randy Street
Alex MacCaw • The Great CEO Within: The Tactical Guide to Company Building
Unlike with consumer products, a curation business’s brand can be a durable moat.
Erik Torenberg • How to Build Curation Businesses
Once there is more segment granularity, the power of a targeted experience becomes meaningful and the business can respond to its customers in a more personal way.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
Two Types of Unconventional PR
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
The reasoning for why these particular features weren’t necessary initially was that even at 100 million/searches month their userbase was motivated enough by other features to be forgiving of missing these particular ones.
Gabriel Weinberg, Justin Mares • Traction: A Startup Guide to Getting Customers
Google continuously improves the quality of its search by improving the capabilities of its searchers—and vice versa. As Google’s searchers grow smarter and more sophisticated, so does Google. Win/win.
Michael Schrage • Who Do You Want Your Customers to Become?
If you look at the sources of traffic for Barton’s companies, the vast majority of their traffic comes from search or direct. This makes their user acquisition far cheaper than any company that relies primarily on paid acquisition. It’s this ability to get free acquisition at scale that made it possible to build companies in these otherwise difficu... See more