Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

In addition to these revenue-related breakdowns, growth teams should again break customers down into many other groups, as was also recommended for hacking retention. These should include, but not be limited to, groups by location, age and gender, types of items purchased or features used, the source through which the customer was acquired (such as

communicate relevance, show the value of the product, and provide a clear call to action.

DESIRE – FRICTION = CONVERSION RATE

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To recap, those steps are: map all of the steps that get users to the aha moment; create a funnel report that profiles the conversion rates for each of the steps and segments users by the channel through which they arrive; and conduct surveys and interviews both of users who progressed through each step where you’re seeing high drop-offs, and those

Bounce Exchange, Qualaroo, Qualtrics,

Kissmetrics, Mixpanel, Google Analytics, and Adobe Omniture SiteCatalyst offer

Kissmetrics,

idyllic.