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Lustig imposed his formal preconceptions and designed the magazine as he would a book.
Steven Heller • Design Literacy: Understanding Graphic Design
advocated for maximum flexibility
Teresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
frontline idea cards (FICs).
Felix Oberholzer-Gee • Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance
But she could see the world changing around her and she recognized that to make a difference, to find personal and professional fulfillment, and to be successful in an era of rapid change, she had to become digitally literate.
Paul Leonardi • The Digital Mindset: What It Really Takes to Thrive in the Age of Data, Algorithms, and AI
urged them to gather and analyze basic market data, measure the core factors that drive their business models, analyze the profitability of individual customer accounts, and optimize resource allocation among increasingly fragmented media. These are analytical, data-intensive, left-brain practices.
Neil Bendle • Marketing Metrics: The Definitive Guide to Measuring Marketing Performance
When Avery took over leadership of Crown, he found that the new PET bottles were making big inroads into the market for soft drink containers. Product changeover costs in plastics were much lower than in metal containers, so the basis of Crown’s traditional advantage was eroding.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
What I discovered was a company exulting in creative disorganization, even if the creativity was not always as substantial as hoped for.
Steven Levy • In The Plex: How Google Thinks, Works, and Shapes Our Lives
FROM someone who allows escalation of words and rhetoric, TO leading successful mediations and productive debate via drawing and framing.
Jared Belsky • The Great Client Partner: How Soft Skills Are the True Currency in Client Relationships
Albert O. Hirschman predicted that while exit-based organizational designs excel in producing variety, choice, and innovation, voice-based designs confer greater commitment and stability.