Sublime

Experience has shown that it is difficult, if not impossible, for one part of the firm to create a strong “frontier expertise” reputation when the firm is already well known as a low-cost provider.

firms are continually confronted with a basic dilemma. On the one hand, they can choose to follow a practice area down its life cycle, adapting organization structures, staffing strategies, pricing, leadership styles, and all else we have discussed above to the new requirements of the marketplace. Of course, in so doing they will be transforming

Orange glorifies decisive leadership, while Green insists that leaders should be in service of those they lead.

Authority to define what is right and wrong is now linked to a role, rather than to a powerful personality (as was the case in Red); it’s the priest’s robe, whoever wears it, that defines authority.