Driving Digital Strategy: A Guide to Reimagining Your Business

Lockheed Martin, “Collaborative Human Immersive Laboratory,” http://www.lockheedmartin.com/us/products/chil.html.

Attribution models

burn the boats,” so people don’t have the urge to go back to the old way of doing business.

e-commerce accounted for only 8.5 percent of total US retail sales.

texts, images, videos—

Glen L. Urban et al., “Morphing Banner Advertising,” Marketing Science 33, no. 1 (2013): 27.

skills, capabilities, and organizational structure.

Knacks”) for 35 Human Model behavioral attributes,

Company.

teen advisory board