Sublime

You want problems solved by the right people who can do it most effectively.

1. What is our winning aspiration? Clarify what you aim to achieve with your strategy. This guides all subsequent decisions and actions toward a clear objective.


2. Where will we play? Select specific markets, segments, or niches where you will compete. Focus is crucial; trying to be everywhere can dilute effectiveness.


3. How will we win? Determine your c

To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer an

consultant Michael Porter for making business make sense;

High-performance organizations home in on work that’s important, and are equally clear on what doesn’t matter.

Yet Green has, like the previous stages, come up with its own breakthrough organizational model, adding three breakthroughs to the previous Orange model. Some of the most celebrated and successful companies of the last decades—companies like Southwest Airlines, Ben & Jerry’s, and The Container Store, to name only few, are run on Green practices

Brant and Patrick introduce the value stream discovery process,

The margin that a practice achieves is mostly a consequence of what is accomplished with productivity and leverage.