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The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
amazon.com
GO DIRECT: THE MANIFESTO
I. TRADITIONAL PR IS DEAD.
For too long, founders have yielded control over their narratives to media and middlemen.
Before the internet, it was by necessity. The way to reach large audiences was through the media, and the way to get media coverage was… Show more
About one in 10 PR professionals say their biggest challenge with writing a press release is not having enough newsworthy content to work with.
As D’Angelo put it: “It’s important for PR people to do a clinical assessment of news value before they send something out, because there is so much garbage out there.”
As D’Angelo put it: “It’s important for PR people to do a clinical assessment of news value before they send something out, because there is so much garbage out there.”
Paul Hiebert • Press Releases Have Become Way Too Hyperbolic
brand, corporate communications, demand generation, or promotional programs.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
press release you’re going to want to spread it a bit further afield. You can do that by submitting it to one or more online press release or news distribution services like PR Web (www.prweb.com), Business Wire (www.businesswire.com), MarketWire (www.marketwire.com), PR.com (www.PR.com) or Click Press (www.clickpress.com). You’ll
Calvin Jones • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation: Volume 1
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly
amazon.com