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Web Smith • Member Brief: The TCG Timeline
By definition, a niche is a very narrow group with very consistent needs.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
Mark Gainey and Michael Horvath, cofounder of Strava practically wrote the playbook for going after a small niche first with their pre-2000 bubble startup Kana Communications and later with Strava.
Picking the right niche: they had to start with an underserved niche with a high propensity to pay and work their way downwards.
Grass roots recruiting:
... See moreAli Abouelatta • Strava
the “niches.” Each niche is contained within a submarket, and it’s a specific way to fulfill the desire of the submarket, which in turn fulfills the core desire.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
term? A niche is a specialized area of expertise a trainer (a) loves working in, (b) gets really good at, and (c) eventually becomes a known authority and in-demand talent.
Jonathan Goodman • The Wealthy Fit Pro's Guide to Online Training: Help More People, Make More Money, Have More Freedom (Wealthy Fit Pro's Guides Book 2)
