Clockwork, Revised and Expanded: Design Your Business to Run Itself
Big BANG is to eradicate entrepreneurial poverty. My Big Promise to my customers is to simplify entrepreneurship, and I do that through my offers of products (books, videos, swag) and services (education, training, consulting, speaking). Notice how my Big Promise is tied to my Big BANG. Don’t get tripped up on that. Declaring a Big Promise works ev
... See moreMike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
A business owner’s job is to create jobs. Your role is to produce the opportunity for people who want a good job with a good company. If you are doing the work, you are not creating jobs; you are stealing them.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
Big BANG (Big Beautiful Audacious Noble Goal), her company’s greater purpose.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
When you have an uncomplicated path to being worry-free about the operation of your business, I am delivering on my Big Promise. When your business is running without you, your experience with entrepreneurial time poverty—where your business sucks up every waking moment of your life—has been further addressed. And maybe you will even join the movem
... See moreMike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
By definition, a niche is a very narrow group with very consistent needs.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
The thing is, even though it seems like the four-week vacation is all about you getting a vacation from your business, it isn’t. It’s about your business getting a vacation from you.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
Do a Crush/Cringe Analysis to clarify who your Top Clients are. Interview your Top Clients to discover what they value most about your company. That is what you stake your reputation on, so make sure you build rock-solid systems for that. Find their congregation points. Ask your clients where they go to share with and learn from people in their ind
... See moreMike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
The Big BANG = The driving purpose for what you do. The Big Promise = The number-one thing that your customers value you for.
Mike Michalowicz • Clockwork, Revised and Expanded: Design Your Business to Run Itself
You do your QBR to deliver on your Big Promise.