Sublime

Which brand memories are useful for buyers?

When making uncertain decisions, it’s nearly always a mistake not to ask: What are the relevant priors? What might I already know that I can use to better understand the reality of the situation? —

Distributions of brand attitudes

Choice architects (such as Carolyn the cafeteria director) have many opportunities to choose defaults, and they can do so in ways that are self-serving or welfare enhancing.

In some contexts, collective predictions are more accurate than the best estimate that any member of the group could achieve.

It makes some sense for us to trust our previous decisions: We don’t want to spend our lives filled with the stress of self-doubt, and some of our past decisions could in fact be well reasoned and deserve repeating.

When making decisions, consider only where we are now and where we will be in the future.

Growth teams need to adopt rigorous methods for probing into user behavior in order to discover the core value of their product or service, and we’ll introduce these methods shortly.

Unprompted Brand Awareness measures also under-report atypical brands