Sublime

Success in business comes from helping people — bringing the most happiness to the most people. The best marketing is being considerate. The best sales approach is listening. Serve your clients’ needs, not your own. Business, when done right, is generous and focused on others. It draws you out of yourself, and puts you in service of humanity.

We have to nail every part of the customer journey, from the moment a customer gets to the website to the moment when that customer finishes the order. Every aspect must be a pleasant experience.

This is a revolutionary idea for our times: build your business based on your values. There’s nothing small about that. This book is a treasure’ Mitch Joel, founder, Six Pixels Group, and author of Six Pixels of Separation and Ctrl Alt Delete

Read Small Giants by Bo Burlingham for some fantastic examples of companies that choose to be the best rather than the biggest.

In Search of Excellence: Lessons from America’s Best-Run Companies,

Michael Norton, a professor of management at Harvard Business School and a coauthor of the book Happy Money,

Who Do You Want Your Customers to Become? (A short modern classic by Michael Schrage.)

It’s not enough that you care about your customers; you also have to be able to lead them with competence.