Sublime
An inspiration engine for ideas
Danny’s big idea was to hire great people, treat them well, and invest deeply into their personal and professional growth, and they would take great care of the customers—which is exactly what they did.
Will Guidara • Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect
Success in business comes from helping people — bringing the most happiness to the most people.
Derek Sivers • How to Live: 27 conflicting answers and one weird conclusion
“working backwards from the customer.”
Ryan Holiday • Growth Hacker Marketing
Create Purposeful Disruptions
Andy Stefanovich • Look at More: A Proven Approach to Innovation, Growth, and Change
But be open to the concept of working hard to understand what is personally important to your potential customer.
Mike Weinberg • New Sales. Simplified.
“The Untethered Executive: Business Information in the Age of
David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
invest heavily to understand their customers’ economics and find ways to make them more favorable.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
What pains are your potential customers likely to experience by choosing or staying with the wrong provider (your competition)?
Mike Weinberg • New Sales. Simplified.
Read Small Giants by Bo Burlingham for some fantastic examples of companies that choose to be the best rather than the biggest.