Growth Hacker Marketing

They’re looking to make the use of their product inherently public and to drive that branding through thousands of small user actions.

This means that our outward-facing marketing and PR efforts are needed simply to reach out to and capture, at the beginning, a group of highly interested, loyal, and fanatical users. Then we grow with and because of them.

suggests trying to write an FAQ for this product you’re developing. (That way you can address, in advance, potential user issues and questions.)9 Or try to define the crucial parts of the user experience by making mockups of pages, writing hypothetical case studies so you can actually start to see what it would look like and who it would work for a

how do you get, maintain, and multiply attention in a scalable and efficient way?

Users have to be pulled in. A good idea is not enough. Your customers, in fact, have to be “acquired.” But the way to do that isn’t with a bombardment. It’s with a targeted offensive in the right places aimed at the right people.

if you want to go viral, it must be baked into your product. There must be a reason to share it and the means to do so.

They opt, deliberately, to attract only the early adopters who make or break new tech services and seek to do it as cheaply as possible.

Now we are not helpless, repeatedly pitching a product to reporters and users that is not resonating. Instead, we use this information to improve the product, with the idea of ultimately refining our idea into something that can in many ways sell itself.

Today, as a marketer, our task isn’t necessarily to “build a brand” or even to maintain a preexisting one. We’re better off building an army of immensely loyal and passionate users. Which is easier to track, define, and grow? Which of these is real, and which is simply an idea? And when you get that right—a brand will come naturally.