Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

As you grow, you can’t lose the very thing that gave you the opportunity to grow.

Creativity is an active process, not a passive one.

Nobody knows what they’re doing before they do it.

Luxury means just giving more; hospitality means being more thoughtful.

the value of a gift isn’t about what went into giving it, but how the person receiving it feels.

It isn’t the lavishness of the gift that counts, but its pricelessness.

identify moments that recur in your business, and build a tool kit your team can deploy without too much effort.

Do less, and do it well.

but it doesn’t have to be real to work.