Sublime
An inspiration engine for ideas
DO YOU DIRECT THE CLIENT
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
Agency management, as it relates to client loyalty, comes down to two things: intelligence and action. In order to take the actions necessary to retain and grow accounts, leaders have to have their finger on the pulse of the agency.
Paul Roetzer • The Marketing Agency Blueprint
Product marketing brings strategic intent and product insight to all market-facing activities.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
focusing the collective efforts of the firm’s principals around carefully chosen areas of experience would…
Some highlights have been hidden or truncated due to export limits.
David H. Maister • Managing The Professional Service Firm
SparrowAdvisers • Self-serve ads and the rise of DIY advertising
The weaker (or more neglectful) a firm is at developing new business from existing client relationships, the lower the value (and hence the “return on marketing investment”) of getting new clients.
David H. Maister • Managing The Professional Service Firm
The survey is designed to address five key areas, which are the primary factors we use to qualify leads: 1. Foundation: What is the strength of their existing website, brand, infrastructure, and internal marketing capabilities and capacity? 2. Platform: How extensive is their reach and influence among target audiences, specifically as it relates to
... See morePaul Roetzer • The Marketing Agency Blueprint
