Sublime
An inspiration engine for ideas
McElory's famous memo sent to dedicated brand teams at P&G.
Sriram Krishnan • P&G Marketing Memo
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Arthur Middleton Hughes • 1 highlight
amazon.com
In nearly all the markets we have analyzed, some segments of customers struggle more than others to get a job done.
Anthony W. Ulwick • Jobs to Be Done
Taking care of existing customers has consistently been a reliable way to grow revenue.
Mike Weinberg • New Sales. Simplified.
For more on strategic marketing plans, segmentation and differentiation, read Prof Malcolm McDonald
Robert Craven • Grow Your Digital Agency
But not all customer insights are equal in unlocking markets. Product marketing is responsible for deciding which key learnings help go-to-market and product
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Marketing & Sales
Daniel Wentsch • 11 cards
The chief hype officer
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a soc... See more
The chief marketing officer at a big company has an impossible job. The typical duration of a CMO is 18 months because once the CEO realizes that hype for money can’t solve their problems, they get restless.
The problem lies in what people think “marketing” is.
Marketing isn’t paying for ads, changing the logo or building a soc... See more
The chief hype officer
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In