Nic Silver

Aim for viscerally not vitality.

We all crave something real. That feels visceral. Something that feels a bit risky to publish.

Content that is playing it safe might capture likes, but it won't capture hearts.

Content creation is the commodization of creativity.

AI seem to be the final nail in the coffin.

That's why I like the term content artistry. It implies going back to what made content creation great at one point:

Sharing ideas and creating for the joy of creation.

Unfortunetly content has become a funnel to sell something instead of being the end

The danger of using AI inconsistently for and only using it "once in a while" for content can cause brand inconsistency.

This stems from lack of skill when using AI.

If AI is to be incorporated in a content strategy it needs to be done skillfully and used consistently to avoid these types of brand inconsistencies.

Your second brain system is killing your productivity. 

Building a smart second brain system that is actually useful requires careful planning and intelligent archetecture. 

The biggest problem is information&nbs

The problem is not the AI use itself. 

It's the lack of a solid strategy and skill using AI in content marketing. 

By default, AI has a very distinct writing style that is easy to&nb

Procrastination is a symptom of misalignment. 

Using AI to overcome this will not treat the root cause, but make it worse.

I used to see content as a chore. So I started using AI to 

There's nothing wrong with looking at screens and consuming content. 

As long as its done in moderation. Creativity feeds on making connections between different ideas. 

Overconsumption on the other overwhel