Nic Silver
@nicsilver
Nic Silver
After the Creator Economy
collect.metalabel.xyzWhy Big Companies Make Bad Content
ahrefs.com
Do Not Confuse Strategy With Tactics The last thing we want to point out here is the misunderstanding content marketers (and the companies who hire them) have between “strategy” and “tactics.” To put it simply: Strategy = Which direction are you facing (are you going North or are you going South)? Tactics = Once you know which direction you’re faci
... See moreEddie Yoon • Snow Leopard
By continually rallying our content around one big idea, we’re not just boosting short-term metrics. We’re shaping the conversation in our industry and cementing our brand as a thought leader.
Distribute Ideas, Not Content - Animalz
As you embark on your idea-centric content journey, it's important to rethink how you measure success. While traditional metrics like traffic, engagement, and conversions still matter, the ultimate sign that your central idea is resonating is what I call the "echo effect."
The echo effect is when you start to hear your core idea or theme reverberati
... See moreUltimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.
Distribute Ideas, Not Content - Animalz
Content is to easy to make these days. It has completely lost its original purpose.
It was a way to make sense of the world. To share wisdom and connect with your audience.
These d
... See moreFabricated creativity is characterized by lack of substance.
Something truly creative:
Feels fresh
Surprises
Invoke wonder
Trigger reflection
People do business with brands they relate to and whom they share their values with.