Nic Silver
@nicsilver
Nic Silver
The content creation part that most people focus on is actually just window dressing for the underlying meat, the idea.
AI automation comes in to help us with the former part. It's up to us to create something real. It's this "real" WE want to focus on.
There's inherently nothing wrong with AI automation, in fact its an awesome tool that helps us
... See moreAI has created a new problem.
It has introduced something called AI burnout.
This is when AI is causing more problems than it fixes due to sloppy implementation.
Not only that, when AI actually works it introduces a new problem, more work.
Parkinson's law states that work expands so as to fill the time available for its completion.
So if AI solves
... See moreEntrepreneurship and AI
AI's use amplifies existing clarity issues in thinking, it doesn't create them. The tool's predictive fluency requires clear frameworks and well-defined rules of engagement to be effective, moving beyond shallow prompting.
The initial societal reaction to AI is often to think about what existing work could be replaced by AI. Yet, most conversations I have with enterprises are around what *new* things AI can do for that organization that they weren't solving before.
Yes, there's certainly opportunity to automate some of the work that we... See more
Aaron Leviex.comAI as a productivity tool alone is not enough to differentiate.
Everyone can create an AI automation in minutes now.
The true differentiator is using AI as a differentiator and quality improvement tool.
You want to not only capture the productivity gains from AI, that's the least interesting aspect.
You also want to focus on scaling WHILE improving
... See moreEntrepreneurship and AI
Superficial content is the symptoms of unclear thinking. Not a symptom of AI use alone.
The productivity gains unlocked with AI simply magnifies what was already missing.
There's nothing wrong with the tool itself.
AI content sucks because well...its artificial. As in not human generated.
So does this mean not to use AI?
Not at all.
The fix is intentionality and purpose.
The more conscious and intentional you are about using AI, the less artificial your content becomes.
Garbage intentions in = generic content out. Crystal clear purpose + AI = content that cuts through everything else.
You don't have to choose between authenticity or scale.
If you clearly define your brand DNA you aldready have the depth.
All you need next is intentionality, through good content strartegy, and systemtization of content distribution at scale.
The problem is that most brands lack intentionality and clarity and only focus on the system part. That's
... See more