Creator Economy
As humans, we're evolutionarily wired to prioritize short-term gain. Hunter gatherers had no use for five-year plans, and those instincts are still within us. Combine that with our current economic system, ad-driven business models, and algorithmic social media platforms, all of which visibly reward cynical short-term games, and you've got the perf... See more
Rob Hardy • The Ungated Manifesto
Many people are more concerned with earning money and meeting quotas than building something lasting—a legacy.
What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more
The only enduring value is in identifying hard problems that face customers you understand, solving that problem better than anyone else, and staying obsessed with serving that customer forever.
Andrew Rea • What I'm building next
Value creation is rooted in solving problems and addressing human needs.
Perhaps the greatest marker of our current era is a reliance on historical memory rather than new imagination. During the Renaissance, people were searching for new answers, characterized by boundless curiosity and discovery. Today, we seem more comfortable replaying or remixing old ideas than creating new ones.
Businesses that can show imagination ... See more
Businesses that can show imagination ... See more
Text2Note: Convert Text to Interactive, Color-Coded Notes
Recall
Vibe marketing at its extreme (though, let’s be honest, no one seems quite sure what it means) runs wild with the ethos of automation.
Instead of marketing rooted in human insight, discernment, differentiation, and business outcomes, vibe marketing favors surface-level resonance. Like Agile marketing before it, vibe marketing values speed
... See moreVibe marketing is an asset creation tool but not a complete marketing solution.