Creator Economy
What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more
The only enduring value is in identifying hard problems that face customers you understand, solving that problem better than anyone else, and staying obsessed with serving that customer forever.
Andrew Rea • What I'm building next
Value creation is rooted in solving problems and addressing human needs.
Perhaps the greatest marker of our current era is a reliance on historical memory rather than new imagination. During the Renaissance, people were searching for new answers, characterized by boundless curiosity and discovery. Today, we seem more comfortable replaying or remixing old ideas than creating new ones.
Businesses that can show imagination ... See more
Businesses that can show imagination ... See more
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Recall
Vibe marketing at its extreme (though, let’s be honest, no one seems quite sure what it means) runs wild with the ethos of automation.
Instead of marketing rooted in human insight, discernment, differentiation, and business outcomes, vibe marketing favors surface-level resonance. Like Agile marketing before it, vibe marketing values speed
... See moreVibe marketing is an asset creation tool but not a complete marketing solution.
" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG.... See more
Hugo Amsellem • How to Invest in Creators?
What’s striking about the creator phenomenon is that it isn’t a vertical trend; rather, it’s a through-line that cuts across social, gaming, crypto, media, commerce. It is both the future of work, with creators forming a new class of digitally-native entrepreneurs, and the future of leisure. And while the creator phenomenon is often thought of as a... See more