Creator Economy
After the Creator Economy
collect.metalabel.xyzDo Not Confuse Strategy With Tactics The last thing we want to point out here is the misunderstanding content marketers (and the companies who hire them) have between “strategy” and “tactics.” To put it simply: Strategy = Which direction are you facing (are you going North or are you going South)? Tactics = Once you know which direction you’re
... See moreEddie Yoon • Snow Leopard
As you embark on your idea-centric content journey, it's important to rethink how you measure success. While traditional metrics like traffic, engagement, and conversions still matter, the ultimate sign that your central idea is resonating is what I call the "echo effect."
The echo effect is when you start to hear your core idea or theme
... See moreContent is to easy to make these days. It has completely lost its original purpose.
It was a way to make sense of the world. To share wisdom and connect with your audience.
These days it has become more of an inconvenience for brands. Something that needs to be done to drive traffic and keep the lights on.
Content has been commoditized and is now a
... See morePeople do business with brands they relate to and whom they share their values with.
As humans, we're evolutionarily wired to prioritize short-term gain. Hunter gatherers had no use for five-year plans, and those instincts are still within us. Combine that with our current economic system, ad-driven business models, and algorithmic social media platforms, all of which visibly reward cynical short-term games, and you've got the... See more
Author Address • The Ungated Manifesto
Many people are more concerned with earning money and meeting quotas than building something lasting—a legacy.
What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more
The only enduring value is in identifying hard problems that face customers you understand, solving that problem better than anyone else, and staying obsessed with serving that customer forever.