Creator Economy
What’s striking about the creator phenomenon is that it isn’t a vertical trend; rather, it’s a through-line that cuts across social, gaming, crypto, media, commerce. It is both the future of work, with creators forming a new class of digitally-native entrepreneurs, and the future of leisure. And while the creator phenomenon is often thought of as a... See more
Rex Woodbury • The Creator Manifesto 🎨
Vibe marketing is an asset creation tool but not a complete marketing solution.
Vibe marketing at its extreme (though, let’s be honest, no one seems quite sure what it means) runs wild with the ethos of automation.
Instead of marketing rooted in human insight, discernment, differentiation, and business outcomes, vibe marketing favors surface-level resonance. Like Agile marketing before it, vibe marketing values speed
... See more" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG.... See more
Hugo Amsellem • How to Invest in Creators?
Ideas related to this collection