Creator Economy
Recall
Content is to easy to make these days. It has completely lost its original purpose.
It was a way to make sense of the world. To share wisdom and connect with your audience.
These days it has become more of an inconvenience for brands. Something that needs to be done to drive traffic and keep the lights on.
Content has been commoditized and is now a
... See morePerhaps the greatest marker of our current era is a reliance on historical memory rather than new imagination. During the Renaissance, people were searching for new answers, characterized by boundless curiosity and discovery. Today, we seem more comfortable replaying or remixing old ideas than creating new ones.
Businesses that can show imagination... See more
Businesses that can show imagination... See more
Text2Note: Convert Text to Interactive, Color-Coded Notes
What’s striking about the creator phenomenon is that it isn’t a vertical trend; rather, it’s a through-line that cuts across social, gaming, crypto, media, commerce. It is both the future of work, with creators forming a new class of digitally-native entrepreneurs, and the future of leisure. And while the creator phenomenon is often thought of as a... See more
Rex Woodbury • The Creator Manifesto 🎨
As humans, we're evolutionarily wired to prioritize short-term gain. Hunter gatherers had no use for five-year plans, and those instincts are still within us. Combine that with our current economic system, ad-driven business models, and algorithmic social media platforms, all of which visibly reward cynical short-term games, and you've got the... See more
Author Address • The Ungated Manifesto
Vibe marketing at its extreme (though, let’s be honest, no one seems quite sure what it means) runs wild with the ethos of automation.
Instead of marketing rooted in human insight, discernment, differentiation, and business outcomes, vibe marketing favors surface-level resonance. Like Agile marketing before it, vibe marketing values speed and
... See moreVibe marketing is an asset creation tool but not a complete marketing solution.
Many people are more concerned with earning money and meeting quotas than building something lasting—a legacy.
Do Not Confuse Strategy With Tactics The last thing we want to point out here is the misunderstanding content marketers (and the companies who hire them) have between “strategy” and “tactics.” To put it simply: Strategy = Which direction are you facing (are you going North or are you going South)? Tactics = Once you know which direction you’re
... See more