Creator Economy
Vibe marketing at its extreme (though, let’s be honest, no one seems quite sure what it means) runs wild with the ethos of automation.
Instead of marketing rooted in human insight, discernment, differentiation, and business outcomes, vibe marketing favors surface-level resonance. Like Agile marketing before it, vibe marketing values speed
... See moreWhat we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more
Perhaps the greatest marker of our current era is a reliance on historical memory rather than new imagination. During the Renaissance, people were searching for new answers, characterized by boundless curiosity and discovery. Today, we seem more comfortable replaying or remixing old ideas than creating new ones.
Businesses that can show imagination ... See more
Businesses that can show imagination ... See more
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" Everyone is realizing that the opportunity of the creator economy is much broader and deeper than originally anticipated. Creators aren't simply disrupting the media world, they're turning entire industries upside down. Because they are scalable friends, educators & retailers, they can take over the markets of loneliness, education & CPG.... See more
Hugo Amsellem • How to Invest in Creators?
After the Creator Economy
collect.metalabel.xyzPeople do business with brands they relate to and whom they share their values with.
Many people are more concerned with earning money and meeting quotas than building something lasting—a legacy.
Content is to easy to make these days. It has completely lost its original purpose.
It was a way to make sense of the world. To share wisdom and connect with your audience.
These d
... See moreThe only enduring value is in identifying hard problems that face customers you understand, solving that problem better than anyone else, and staying obsessed with serving that customer forever.