Perhaps the greatest marker of our current era is a reliance on historical memory rather than new imagination. During the Renaissance, people were searching for new answers, characterized by boundless curiosity and discovery. Today, we seem more comfortable replaying or remixing old ideas than creating new ones.

Businesses that can show imagination... See more

Consuming other people's ideas in conversation by reading or listening to them (like you're doing now!) stimulates creativity and deepens existing associations.

Creativity is our greatest human asset.