AI & Creativity

Most people think sounding authentic is about getting AI to sound like them.

But in reality it involves decoding why you sound the way you do. What's behind the words. The words are merly placeholders or symbols for the underlying message.

If you don't know the underlying architecture of your voice, then it will come off as hollow.

Focus on building a stronger brand instead of an efficient content strategy first.

Depth can only come from clarity, something that can never be outsourced to AI or solved with prompt engineering.

The content creation part that most people focus on is actually just window dressing for the underlying meat, the idea.

AI automation comes in to help us with the former part. It's up to us to create something real. It's this "real" WE want to focus on.

There's inherently nothing wrong with AI automation, in fact its an awesome tool that helps us

Superficial content is the symptoms of unclear thinking. Not a symptom of AI use alone.

The productivity gains unlocked with AI simply magnifies what was already missing.

There's nothing wrong with the tool itself.

AI content sucks because well...its artificial. As in not human generated.

So does this mean not to use AI?

Not at all.

The fix is intentionality and purpose.

The more conscious and intentional you are about using AI, the less artificial your content becomes.

Garbage intentions in = generic content out. Crystal clear purpose + AI = content that cuts through everything else.

It doesn't matter if you use AI automation to create content.

What matters is what you have to say.

As long as it comes from you and bring something new to the conversation.

AI automation is great for formatting, repurposing and scaling that message.

AI minimalism is NECESSARY to maximize creativity.