AI & Creativity
The content creation part that most people focus on is actually just window dressing for the underlying meat, the idea.
AI automation comes in to help us with the former part. It's up to us to create something real. It's this "real" WE want to focus on.
There's inherently nothing wrong with AI automation, in fact its an awesome tool that helps us
... See moreSuperficial content is the symptoms of unclear thinking. Not a symptom of AI use alone.
The productivity gains unlocked with AI simply magnifies what was already missing.
There's nothing wrong with the tool itself.
AI content sucks because well...its artificial. As in not human generated.
So does this mean not to use AI?
Not at all.
The fix is intentionality and purpose.
The more conscious and intentional you are about using AI, the less artificial your content becomes.
Garbage intentions in = generic content out. Crystal clear purpose + AI = content that cuts through everything else.
It doesn't matter if you use AI automation to create content.
What matters is what you have to say.
As long as it comes from you and bring something new to the conversation.
AI automation is great for formatting, repurposing and scaling that message.
AI minimalism is NECESSARY to maximize creativity.
Conn McQuinn
Jul 4
First, if we don't have sufficient in-brain skill and knowledge, we won't know what to ask the AI to do or how to interpret the products it creates. Second, if we turn over our thinking to AI, we are doing ourselves harm. I don't mean that in the metaphorical sense. Our brains are like muscles, and the harder they are used, the... See more
Jul 4
First, if we don't have sufficient in-brain skill and knowledge, we won't know what to ask the AI to do or how to interpret the products it creates. Second, if we turn over our thinking to AI, we are doing ourselves harm. I don't mean that in the metaphorical sense. Our brains are like muscles, and the harder they are used, the... See more
Ethan Mollick • Gradually, then Suddenly: Upon the Threshold
3 Step Road Map to Authentic Content:
Define your brand values, what makes your brand unique. Once you've done this you have the blueprint for crafting well-structured prompts that you can use to craft prompts for content ideations, content mentoring etc.
Define your writing style by crafting a writeprint. If you want AI to be able to write in your
... See moreUse AI apps that prioritises non-linear thinking. This is crucial for creative and critical thinking. I like to use tools like Kosmik, Milanote, Napkin and Fabric for this.