AI & Creativity
While large language models have some positive uses for creative writing, such as generating small projects or parts of larger projects, they are not a replacement for human creativity and require careful prompt engineering to produce useful output.
The key to preserving what's valuable is to emphasize the embodied process of writing, which connects us to our humanity, and to spend time honoring what is not machine-like in us.
Artists are not simply replacing their skills with AI, but rather integrating AI-generated content with their existing artistic practices. Allen generates images with DALL-E, projects them onto objects, and then outlines and develops his pieces, adding his own style.
People keep asking me about AI and I really think how you feel about AI comes down to whether you believe art is about producing things (images, objects, data files, “content”) or about a way of operating in the world as an intellectual, spiritual, and emotional creature.
Austin Kleon • AI can’t kill anything worth preserving - Austin Kleon
Some artists acknowledge that AI could potentially be a useful tool, but emphasize the importance of recognizing the difference between AI-generated content and human-made art.
The real threat to human creativity comes from the instrumental nature of AI as a means of production, which can replace human creatives in fields such as web design, copywriting, and advertising, where the primary purpose is to direct attention to a product or service, rather than to create something for its own sake.
Despite this bleak outlook, human creativity is not entirely doomed, as there may still be a place for it in the future, particularly in the form of elite artists who can command interest in their work due to its human origins, and in the context of casual creative activities, such as weekend watercolorists.
The root of invention and innovation is creativity. Organizations that understand the relationship between creativity, innovation and performance, and provide creativity skills training for their employees, win in the marketplace.