Content Creation

Apps as content offers a unique opportunity to create more value to your audience.

AI isn’t the problem in content creation. The problem is that people have nothing to say.

The content creation part that most people focus on is actually just window dressing for the underlying meat, the idea.

AI automation comes in to help us with the former part. It's up to us to create something real. It's this "real" WE want to focus on.

There's inherently nothing wrong with AI automation, in fact its an awesome tool that helps us

Superficial content is the symptoms of unclear thinking. Not a symptom of AI use alone.

The productivity gains unlocked with AI simply magnifies what was already missing.

There's nothing wrong with the tool itself.

AI content sucks because well...its artificial. As in not human generated.

So does this mean not to use AI?

Not at all.

The fix is intentionality and purpose.

The more conscious and intentional you are about using AI, the less artificial your content becomes.

You don't have to choose between authenticity or scale.

If you clearly define your brand DNA you aldready have the depth.

All you need next is intentionality, through good content strartegy, and systemtization of content distribution at scale.

The problem is that most brands lack intentionality and clarity and only focus on the system part. That's

It doesn't matter if you use AI automation to create content.

What matters is what you have to say.

As long as it comes from you and bring something new to the conversation.

AI automation is great for formatting, repurposing and scaling that message.

Content is an asset but is often not treated as such.

It's rushed and shallow. It's cheap and often put together with AI.

If brands treated content as an asset they would put effort into creating it.

It would be emotionally expensive and come at an intellectual premium.

An well made piece of evergreen content can be repurposed for years. Upfront

The problem with content creation often has nothing to with the system they are using.

It's the lack of intentionality.

Why are you writing content to begin with?

Are you only doing it for money or is there something deeper at play?

Do you stand for something?