Content Creation
The content creation part that most people focus on is actually just window dressing for the underlying meat, the idea.
AI automation comes in to help us with the former part. It's up to us to create something real. It's this "real" WE want to focus on.
There's inherently nothing wrong with AI automation, in fact its an awesome tool that helps us
... See moreSuperficial content is the symptoms of unclear thinking. Not a symptom of AI use alone.
The productivity gains unlocked with AI simply magnifies what was already missing.
There's nothing wrong with the tool itself.
AI content sucks because well...its artificial. As in not human generated.
So does this mean not to use AI?
Not at all.
The fix is intentionality and purpose.
The more conscious and intentional you are about using AI, the less artificial your content becomes.
You don't have to choose between authenticity or scale.
If you clearly define your brand DNA you aldready have the depth.
All you need next is intentionality, through good content strartegy, and systemtization of content distribution at scale.
The problem is that most brands lack intentionality and clarity and only focus on the system part. That's
... See moreIt doesn't matter if you use AI automation to create content.
What matters is what you have to say.
As long as it comes from you and bring something new to the conversation.
AI automation is great for formatting, repurposing and scaling that message.
Content is an asset but is often not treated as such.
It's rushed and shallow. It's cheap and often put together with AI.
If brands treated content as an asset they would put effort into creating it.
It would be emotionally expensive and come at an intellectual premium.
An well made piece of evergreen content can be repurposed for years. Upfront
... See moreThe problem with content creation often has nothing to with the system they are using.
It's the lack of intentionality.
Why are you writing content to begin with?
Are you only doing it for money or is there something deeper at play?
Do you stand for something?
Modern content creators must balance the confidence needed to establish authority with the flexibility required to adapt, learn, and evolve their perspectives. This paradox becomes particularly acute online, where audiences expect both expertise and authenticity, demanding leaders who can guide with conviction while remaining open to new
... See moreIf everyone is a thought-leader, no one is a thought-leader.
The thought leader trend in content creation is another way to commoditize creativity and critical thinking.
It's an attempt to package innovative thinking as frameworks people can use for their LinkedIn posts.
The word thought-leader has lost its true meaning.