Content Creation
Do Not Confuse Strategy With Tactics The last thing we want to point out here is the misunderstanding content marketers (and the companies who hire them) have between “strategy” and “tactics.” To put it simply: Strategy = Which direction are you facing (are you going North or are you going South)? Tactics = Once you know which direction you’re
... See moreEddie Yoon • Snow Leopard
Becoming a professional thinker and artist is the only worthy pursuits at this point.
Everything else is up for grabs by AI.
Your unique perspective and taste is what differentiate you.
It's what building a strong brand is all about.
Why Big Companies Make Bad Content
ahrefs.com
Superficial content is the symptoms of unclear thinking. Not a symptom of AI use alone.
The productivity gains unlocked with AI simply magnifies what was already missing.
There's nothing wrong with the tool itself.
Modern content creators must balance the confidence needed to establish authority with the flexibility required to adapt, learn, and evolve their perspectives. This paradox becomes particularly acute online, where audiences expect both expertise and authenticity, demanding leaders who can guide with conviction while remaining open to new
... See moreProcrastination is a symptom of misalignment.
Using AI to overcome this will not treat the root cause, but make it worse.
I used to see content as a chore. So I started using AI to make the process easier and faster.
Big mistake.
I had not addressed the underlying reason to why I felt this way. When I did, content creation all of the sudden felt eas
... See moreThe problem is not the AI use itself.
It's the lack of a solid strategy and skill using AI in content marketing.
By default, AI has a very distinct writing style that is easy to pick up on.
It has a tendency to write a lot of fluff and use words that are typically not used in regular conversations.
After spending the last 5 years obsessing over productivity hacks and optimizing everything in my businesses I've come to realize less is more.
A few powerful and well-implemented productivity tools can get you a long way compared to a bloated overly complex second brain system.
I'm personally big on carefully selecting my tools and then learn the
... See moreThe danger of using AI inconsistently for and only using it "once in a while" for content can cause brand inconsistency.
This stems from lack of skill when using AI.
If AI is to be incorporated in a content strategy it needs to be done skillfully and used consistently to avoid these types of brand inconsistencies.