Content Creation

Content creation has been gentrified. 

There's no soul in what was once an artistic expression, a way of sharing new ideas.

Content is now a rehashing of those same ideas at scale without any creative flair whatsoever.

The intent is no longer to learn and grow, but to monetize. 

We were promised a digital Renaissance. 

Instead we got a digital garbage d

AI isn’t the problem in content creation. The problem is that people have nothing to say.

Content creation is the commodization of creativity.

AI seem to be the final nail in the coffin.

That's why I like the term content artistry. It implies going back to what made content creation great at one point:

Sharing ideas and creating for the joy of creation.

Unfortunetly content has become a funnel to sell something instead of being the end

Procrastination is a symptom of misalignment. 

Using AI to overcome this will not treat the root cause, but make it worse.

I used to see content as a chore. So I started using AI to make the process easier and faster. 

Big mistake. 

I had not addressed the underlying reason to why I felt this way. When I did, content creation all of the sudden felt eas

Aim for viscerally not vitality.

We all crave something real. That feels visceral. Something that feels a bit risky to publish.

Content that is playing it safe might capture likes, but it won't capture hearts.

The danger of using AI inconsistently for and only using it "once in a while" for content can cause brand inconsistency.

This stems from lack of skill when using AI.

If AI is to be incorporated in a content strategy it needs to be done skillfully and used consistently to avoid these types of brand inconsistencies.

There's nothing wrong with looking at screens and consuming content. 

As long as its done in moderation. Creativity feeds on making connections between different ideas. 

Overconsumption on the other overwhelms and confuses. 

It fills your brain with other peoples ideas to the point where there is no more room for your own.