Content Creation
By continually rallying our content around one big idea, we’re not just boosting short-term metrics. We’re shaping the conversation in our industry and cementing our brand as a thought leader.
Distribute Ideas, Not Content - Animalz
Content is to easy to make these days. It has completely lost its original purpose.
It was a way to make sense of the world. To share wisdom and connect with your audience.
These d
... See moreWe are experiencing an imagination crisis.
Creators are mostly focused on outcomes, usually monetary, rather than taking pride in their work and intellectual development.
Therefore it has become a race&nbs
... See moreAs you embark on your idea-centric content journey, it's important to rethink how you measure success. While traditional metrics like traffic, engagement, and conversions still matter, the ultimate sign that your central idea is resonating is what I call the "echo effect."
The echo effect is when you start to hear your core idea or theme reverberati
... See moreUltimately, the power of an idea-centric approach to content marketing boils down to one thing: focus. You cut through the clutter and make a lasting impression on your audience by rallying your content around a singular, resonant theme.
It's not about churning out more content; it's about making every asset serve a bigger story.
It's not about churning out more content; it's about making every asset serve a bigger story.
Distribute Ideas, Not Content - Animalz
Content creation has been gentrified.
There's no soul in what was once an artistic expression, a way of sharing new ideas.
Content is now a rehashing of those same ideas at scale without any&
... See moreProcrastination is a symptom of misalignment.
Using AI to overcome this will not treat the root cause, but make it worse.
I used to see content as a chore. So I started using AI to
... See moreThere's nothing wrong with looking at screens and consuming content.
As long as its done in moderation. Creativity feeds on making connections between different ideas.
Overconsumption on the other overwhel
... See more