The $2 trillion prize in growth and an even greater prize—brand love and shareholder value—await.

Mobilize to build trust through better experiences, and then challenge your teams to constantly improve those experiences through continuous experimentation.

Grow your base of customer relationships and knowledge.

Accelerate the velocity of your testing and learning efforts. Look for opportunities to streamline handoffs and automate manual work and unlock the potential of new digital and AI tools.

Startups will emerge to compete with established companies that don’t build these capabilities fast enough.

multibrand loyalty programs, data pools, and next best action orchestration

use their gen AI coding ability, open APIs

will aim to become the go-to solution for achieving a customer’s goal.

Create the trusted ecosystem to deliver end-to-end solutions