Sublime
An inspiration engine for ideas
Mark Schaefer - Belonging to The Brand
youtube.comJim Collins’s Good to Great,
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Thanks to new approaches which fuse at-scale ad targeting with high-quality editorial product, you can step into this renewed role without sacrificing the reach, precision, and targeting afforded by the likes of Facebook, Google, Twitter, and their kin.
John Battelle • John Battelle's Search Blog Marketers: Your Role In Social Discourse Is Critical
UGC is the most powerful content to acquire, but also the most painful to scale for big co's. People trust other like-minded or aspirational people, always have, always will.
Michelle Goad • Michelle Goad on LinkedIn: Influencer Marketing 2.0 🤳 | 15 comments
Richard Koch richardkoch8020@gmail.com
Richard Koch • The 80/20 Principle
services, including website themes and marketing advice. Many customers arrive from Brian’s writing on CopyBlogger.com and related sites.
Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
if you’ve got an idea to spread, you’re now a marketer.
Seth Godin • All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Sharing data around shifting trends in consumer behavior.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
2. The big get bigger - The antithesis of greenfield, today’s big box retailers and large tech incumbents often suck the air out of the room and capture disproportionate share of consumer spend.