Sublime

Messaging

When we face a trade-off between our customers and a business goal, we align with the customer. When an objective seems out of line with our mantra, it gets extra scrutiny.

When he saw a manager failing, he would try to find another role—perhaps at a lower level—where

Two-way coaching, to

Putting MESOs on the table allows you to diagnose what is important to your counterparty, which is then the raw material for identifying value-creating trades across issues.

During the Depression, the returns option became practically universal among trade houses. Although publishers perennially complain about returns, they are actually indispensable. Returns enable bookstores to take risks stocking titles on which they have no sales history and for which they have only the publisher’s conviction as an indicator that t