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Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Jony Ive • Jony Ive on Life After Apple
To evoke the Nest brand, they covered the box in warm, rich photos that allowed people to imagine this object in their own homes, their own lives.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Every day at Apple was like going to school, a design-focused, high-tech, product-creation university, an immersion program where the next exam was always around the corner.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
Ken Segall • Insanely Simple: The Obsession That Drives Apple's Success
He repeatedly emphasized that Apple’s products would be clean and simple. “We will make them bright and pure and honest about being high-tech, rather than a heavy industrial look of black, black, black, black, like Sony,” he preached. “So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re run
... See moreWalter Isaacson • Steve Jobs
was willing to speak on the record for this story, preferring to let the work speak for itself—and to preserve the company’s fastidiously cultivated mythology. As a result, this is a story different from any other you’ve ever read about Apple. It is an oral history of Apple’s design, a decoding of the signature as told by the people who helped crea
... See moreMax Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
Janoff came up with a simple apple shape in two versions, one whole and the other with a bite taken out of it. The first looked too much like a cherry, so Jobs chose the one with a bite. He also picked a version that was striped in six colors, with psychedelic hues sandwiched between whole-earth green and sky blue, even though that made printing th
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