Sublime
An inspiration engine for ideas
Cette directive se situe dans le droit-fil du principe que Steve Jobs et Jony Ive ont promu chez Apple : le design ne se limite pas à la question esthétique. Le véritable design industriel doit faire le lien entre l’aspect extérieur d’un produit et son ingénierie.
Walter Isaacson • Elon Musk (Documents) (French Edition)
We turned the box into a microcosm of all our marketing so someone walking through a store could pick it up and immediately grasp everything we wanted them to know.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Walter Isaacson • Steve Jobs
‘The Guy Who Hired Jonathan Ive!’”
Leander Kahney • Jony Ive: The Genius Behind Apple's Greatest Products
Each product family gets a dedicated engineering team, a dedicated marketing person, a dedicated designer and writer. And that turns them into little startups inside the business—smaller, faster, more autonomous.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
product development process, here’s our design process, our marketing process, our sales process.
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
He was hired to design what comes after the iPhone.
Not a device. A dimension.
Not another product. A paradigm.
This isn’t a launch.
It’s a systems design challenge,and there are maybe 3 people alive who’ve done that at scale. And Jony is one of them.
So no, OpenAI didn’t buy a device.
They bought a design l... See more
Apple
Torsten Neuber • 1 card