
Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

These boots I’m wearing are made by Lucchese,
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
ABIGAIL SARAH BRODY What Apple initiated will be carried on by others. And that’s my mission, too. I’m working on something with another ex–Apple executive. It will be a billion-dollar, world-changing business.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
JEREMY KUEMPEL, now founder of Blossom Coffee, an $11,000 coffeemaker designed to brew each cup at the perfect temperature
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
For the Mac we did a Picasso-like logo done by an artist in San Francisco named John Casado.
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
“It’s better to be a pirate than to join the navy.”
Max Chafkin • Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
That turned into a full-page ad in the Wall Street Journal on the day the company went public.