Sublime

• Cocreation (intermediate): Engaging customers in the cocreation of new products or new processes requires practices for identifying the appropriate customer, establishing the terms of customer engagement, and making good use of customer time. • Experimentation (advanced): Common practices for testing ideas with customers include hypothesis

Can we become better than our competition at accumulating, disseminating, and building on our firmwide expertise and experience, so that each professional becomes more valuable in the marketplace by being empowered with a greater breadth and depth of experience?

“True enough, we have internal experts we can draw on,” says Cenkl, “but we’ve also realized that we need to change the way we present ourselves. It’s not necessarily that the MITRE person is the smartest person in the room. We’ve decided that the model needs to evolve so that we become the brokers of expertise. Our value is that we understand the

They support collaborative learning experiences, peer-to-peer feedback, and group projects, making education more accessible and fostering a global learning community.

“The Entertainment Technology Center” (www.etc.cmu.edu),

“We find outstanding professionals, and we give them the freedom and support to do what they do best”

Blair Reeves, a Principal Product Manager at SAS and coauthor of Building Products for the Enterprise: Product Management in Enterprise Software (O’Reilly),