When you actively engage in data monetization, you learn and you help your organization learn. Your engagement powers the data monetization flywheel, creating momentum that initiates a positive reinforcing cycle: more data assets leading to more use, leading to more value, leading to more data assets, leading to more use, and so on. Imagine this

So start or join an initiative team. You can begin anywhere in the value-creation process (data-insight-action), using a work challenge that you currently face.

Even though data monetization takes everybody, a single person (or just a few) can make a difference.

Only you know what builds and sustains commitment at your organization.

Second, measure in a way that will be credible to the people in your organization.

measurement in hand.

The cost of measurement can’t be greater than the value of having the

First, measure in a way that is not overly complicated or costly.

Capabilities, initiatives, and connections need to be measured to some degree.