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Transaction scale businesses reward those who control the largest transactions. Customer selection— investing in those customers with the largest deals—is key.
Adrian J. Slywotzky • The Profit Zone: How Strategic Business Design Will Lead You to Tomorrow's Profits
If you can get a prospective customer’s attention as soon as they become interested in what you’re offering, you become the standard by which competing offers are evaluated.
Josh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
Smart Prospecting That Works Every Time!: Win More Clients with Fewer Cold Calls
amazon.com
new business success usually results from a combination of perseverance, creativity, and resilience while staying laser-focused on a well-chosen, finite list of target prospects.
Mike Weinberg • New Sales. Simplified.
Doing, Deciding, and even Delegating maintain your
Mike Michalowicz • Clockwork: Design Your Business to Run Itself
a business-to-business (B2B) setting, you would zero in on: What costs can you save them? What risks can you lower? What activities can you make happen more quickly? What processes can you make easier? What opportunities can you help them capture?
Jason Marc Campbell • Selling with Love : Earn with Integrity and Expand Your Impact
know what triggers the old behaviour,
amazon.com • The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever
In three enrapturing minutes of sales magnificence we deliver the prospect a succinct, compelling, client-focused understanding of why people or companies come to us, what we offer, and how we are different from, and better than, other alternatives.
Mike Weinberg • New Sales. Simplified.
Competitive alternatives.