Sublime

For brands in a post-Amazon world, the goal isn’t just about rediscovering the quality of a bygone era. It’s about inventing a new product altogether.

The paradigm we casually call business is just one approach to human exchange. It was built in an industrial era, and for it. Its fundamental assumptions—shareholder value creation, mass production, hierarchical management, disposable goods made for consumers—are today less profitable, useful, worthy, and beneficial than ever. Betterness, in contra

In today's societies of material abundance, customers are increasingly prioritizing self-improvement and personal expression.