Sublime
An inspiration engine for ideas
If you want to get people’s attention, Chandler realized, an effective strategy is to be cheaper and easier than the things they’re currently buying and using.
Ryan Holiday • Perennial Seller: The Art of Making and Marketing Work that Lasts
80/20 Internet Lead Generation: How a Few Simple, Profitable Strategies Can Lead to Marketplace Domination
amazon.com
“What gets measured gets managed.” –Peter Drucker Considered “the founder of modern management,” author of The Effective
Timothy Ferriss • Tribe of Mentors: Short Life Advice from the Best in the World
some firms are more comfortable pursuing new clients for fear that if they target existing clients too vigorously, they may be perceived by existing clients as too “leech-like,” putting the firm’s need for additional revenues ahead of the client’s interests.
David H. Maister • Managing The Professional Service Firm
Home - Brand Builders Group
brandbuildersgroup.com
Recommended Resource #2 You can obtain a FREE subscription to my No B.S. Marketing Letter along with a special package of other gifts at www.GKIC.com or by following the instructions on page 379 of this book. This will help you make
Dan Kennedy • No B.S. Ruthless Management of People and Profits: No Holds Barred, Kick Butt, Take-No-Prisoners Guide to Really Getting Rich
I’m in a constant search for new and better ways to market my own company, and as I run across them, have ideas, read cool things, I’m sharing them with my people. As my friend Rich Schefren once told me, “We get paid a lot to think for other people.”
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
For each channel, you should identify one decent channel strategy that has a chance of moving the needle.