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two types of engaged leads: the ones that become customers, or the ones we turn into lead getters. Lead getters come in four flavors: Referrers, Employees, Agencies, and Affiliates.
Alex Hormozi • $100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)
Ogilvy on Advertising and Geoffrey Moore’s Crossing the Chasm. In
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Marketing analytics platforms:
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
- Curate With Extreme Prejudice
Ben Settle • BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
This
Dan Ariely • Dollars and Sense
Personal Branding
Rania Sekar • 1 card