Sublime
An inspiration engine for ideas
One of the key findings they drew on was introduced by psychologist Robert Cialdini in his business classic Influence: The Psychology of Persuasion. In a number of studies he references, it was discovered that once people take an action, no matter how small, as long as the experience wasn’t onerous, they are more inclined to take any action in the
... See moreMorgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
Mass Persuasion Method : Activate the 8 Psychological Switches That Make People Open Their Hearts, Minds and Wallets for You (Without Knowing Why They are Doing It)
amazon.com
Numerous studies have been conducted since Freedman and Fraser's, and all have had the same staggering results. Compliance drastically increases when the person has agreed to something smaller first. When you blend compliance with the principle of consistency, it is an unstoppable force. Basically, we want to be consistent and appear consistent. Ou
... See moreChristopher Hadnagy • Social Engineering
In the 1970s, Sanka (a popular mass-market coffee brand) hired Robert Young, an actor, to promote the health benefits of decaffeinated coffee. Young was better known to the public as Dr. Marcus Welby, the lead character of the popular television show Marcus Welby, M.D. Even though Young wasn’t an expert on the medical effects of caffeine, people st
... See moreJosh Kaufman • The Personal MBA: A World-Class Business Education in a Single Volume
Ad-Agency Secret #15: The Psychology of “Social Proof” It doesn’t matter if you sell to doctors or pizzeria owners; people believe testimonials.
Drew Eric Whitman • Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)
A well-known principle of human behavior says that when we ask someone to do us a favor, we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Robert B. Cialdini • Influence, New and Expanded: The Psychology of Persuasion
experiment with alternative ways of prompting more sign-ups to the willing donor list, in terms of locations for prompting, incentives for joining the list, and media campaigns.
Richard H. Thaler • Nudge: The Final Edition
At this third stage, motivating action is the main objective. That is, a well-liked friend might show me sufficient proof that experts recommend (and almost all my peers believe) that daily exercise is a good thing, but that might not be enough to get me to do it. The friend would do well to include in his appeal the principles of consistency and s
... See more