Sublime
An inspiration engine for ideas
the category matters.
Eddie Yoon • Snow Leopard
One of the fundamental mistakes that many marketers make is to collect a handful of data points from a huge sample of respondents when what they really need—and this interview illustrates—is a huge number of data points from a smaller sample size. Great innovation insights have more to do with depth than breadth.
Karen Dillon • Competing Against Luck: The Story of Innovation and Customer Choice
And how we allocate our resources—our time, talent, and energies—is how we determine the actual strategy of our lives.
Clayton M. Christensen • How Will You Measure Your Life?
Engineering A BestSelling Book Checklist
Eddie Yoon • Snow Leopard
Next step is a workshop with the CEO and leadership team.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Essential Intent
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
We asked P&G’s businesses to focus on winning with those who matter most and against the very best.
A. G. Lafley • Playing to Win: How Strategy Really Works
creativity and innovation. To
Roger L. Martin • The Design of Business
The key to each has to do with creating, developing, and dominating new categories of products and services.