Fanocracy: Turning Fans into Customers and Customers into Fans

David and Reiko offer surprising insights into how to put the needs of people ahead of all else, so that your customers become passionate fans of all you do.”

sure that your clients are continuously blown away.

Passion, I realized, wasn’t a distraction, it was a way of connecting people on a deeper level. Just as it had connected us.

“fandom” customers are loyal. They know who you really are, and they stick around even when you move in new directions because you’ve added value to them in a way that nobody else can.

it was more than just a game to many people around me; it was a culture.

Fandom spans generations and subject matter to bind individuals together in excitement, purpose, and buying power. No matter whom you’re dealing with, understanding fandom is the cornerstone to your success.

letting go of your work and allowing people to make it their own,

nobody can claim fanocracy does not apply to their line of work. And let me tell you, not only is it the most successful way I’ve ever set up a company, it’s also the most fun.

You need to create a culture in which your entire reason for being is to make sure that your clients are continuously blown away.