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An inspiration engine for ideas
What would it mean to your business if you methodically attracted an Alpha Audience as loyal as a Cubs fan who will stick with…
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Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Carter loved the idea. He partnered with some of the best in Silicon Valley, and created a firm called Backplane, which would build a niche social-network platform that could be used by other artists and even brands. Gaga invested her own money in the venture. Gaga’s social network is called Littlemonsters.com and it is built completely around the
... See moreJackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
Sean sees lots of people in the online education world focusing their time entirely on marketing, but his focus is on making his products better for his existing audience. He works to get more and better results for his existing customers, who in turn continue to buy from him, both established products and new products as he releases them. He
... See morePaul Jarvis • Company Of One: Why Staying Small Is the Next Big Thing for Business
People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
Jono Bacon • 8 highlights
amazon.com
ensuring that customers like your business.
Paul Jarvis • Company Of One: Why Staying Small Is the Next Big Thing for Business

LEGENDARY BUSINESS EXPERT Peter Drucker famously wrote many years ago that the purpose of business is to create and keep a customer.1
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Darren Rowse created a popular photography forum that attracted more than 300,000 subscribers in less than three years. He also founded ProBlogger, a hub for new digital publishers seeking to learn the ropes.