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Once you’re consistently meeting the expectations of the majority of your customers, you’ve already done the most economically valuable thing you can do.
Matthew Dixon, Nick Toman, Rick DeLisi • The Effortless Experience
• Empowered Evangelists • A Grassroots Research and Development Team • A Hungry Client Base • Reduced Client Attrition • Happier Clients
Sarah Robinson • Fierce Loyalty: Unlocking the DNA of Wildly Successful Communities
Kevin’s ‘1,000 True Fans’ theory: In a world where you have direct audience contact, you only need 1,000 people paying you $100/year to make an honest living
Kevin Kelly • a16z Podcast: The Truth about 1000 True Fans + Pricing Our Attention | Andreessen Horowitz
Creating Customer Evangelists: How Loyal Customers Become a Volunteer Salesforce by Jackie Huba and Ben McConnell
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
What would it mean to your business if you methodically attracted an Alpha Audience as loyal as a Cubs fan who will stick with…
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Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
meeting planners are actively searching for this next category of speaker because