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Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya,
amazon.com
(Evolving to a new Dominant Logic for marketing)
Tenny Pinheiro • The Service Startup: Design Thinking gets Lean: A practical guide to Service Design Sprint
the creation of a cross-functional team, or a set of teams that break down the traditional silos of marketing and product development and combine talents; • the use of qualitative research and quantitative data analysis to gain deep insights into user behavior and preferences; and • the rapid generation and testing of ideas, and the use of rigorous
... See moreSean Ellis • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
sub-OKR to turbocharge JavaScript.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
services that begin as the domain of the creative, experienced professional inevitably “mature” and can be delivered by using more junior personnel and relatively well-specified procedures.
David H. Maister • Managing The Professional Service Firm
The Best in the World
Seth Godin • The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
If you want to be successful, you have to reduce your product line, not expand it.
Al Ries, Jack Trout • The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
a single successful new product.6
Randy Komisar • Getting to Plan B
A company that best frames a problem is the company that often comes to define and take the category.