The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
The next time you catch yourself being average when you feel like quitting, realize that you have only two good choices: Quit or be exceptional. Average is for losers.
Seth Godin • The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
You know this already. You’re not stupid, and you’ve noticed all your life that the big benefits accrue to those who don’t quit. And it hasn’t made a difference so far, so why should you listen to me now? Simple. It’s about the story you tell yourself. You grew up believing that quitting is a moral failing. Quitting feels like a go-down moment, a m
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That’s the goal of any competitor: to create a Dip so long and so deep that the nascent competition can’t catch up.
Seth Godin • The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Because day to day, it’s easier to stick with something that we’re used to, that doesn’t make too many waves, that doesn’t hurt.
Seth Godin • The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
There’s nothing wrong with optimism. The pain (and the waste) comes when the optimists have to make hard choices when they get stuck in the Dip.
Seth Godin • The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Whatever you do for a living, or for fun, it’s probably somehow based on a system that’s based on quitting. Quitting creates scarcity; scarcity creates value.
Seth Godin • The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Seven Reasons You Might Fail to Become the Best in the World You run out of time (and quit). You run out of money (and quit). You get scared (and quit). You’re not serious about it (and quit). You lose interest or enthusiasm or settle for being mediocre (and quit). You focus on the short term instead of the long (and quit when the short term gets t
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Simple: If you can’t make it through the Dip, don’t start.
Seth Godin • The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested. Quit in the Dip often enough and you’ll find yourself becoming a serial quitter, starting many things but accomplishing little.