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underdog effect.
Adam Grant • Hidden Potential
“I think I learned that I can play here.”
Carol S. Dweck • Mindset: The New Psychology of Success
We know from a vast body of psychological research, such as the work of B. J. Fogg into ‘tiny habits’7 and James Clear’s ‘atomic habits’,8 that this approach of embedding small changes through regular habits is the best way for most of us to successfully change our lives for the better and to sustain that change.
Alison Jones • Exploratory Writing: Everyday magic for life and work
Turning Knowledge into Action
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential

psychologists discovered that there are two routes to achievement: conformity and originality.4
Adam Grant • Originals
two Gator filters: attention and motivation.
Zoe Chance • Influence Is Your Superpower: How to Get What You What Without Compromising Who You Are
Proving You’re Special
Carol S. Dweck • Mindset - Updated Edition: Changing The Way You think To Fulfil Your Potential
Character is your capacity to prioritize your values over your instincts.