Sublime
An inspiration engine for ideas
If your brand can help them save money, you’ve tapped into a survival mechanism.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
As we begin to create our story of who we are, for example, we also start to compare ourselves to others, and to social ideals of who we should be.
Steven Hayes • A Liberated Mind: The essential guide to ACT
think of your twenties as workshopping, your thirties for getting good at your chosen field, and your forties/fifties for harvesting.
Scott Galloway • The Algebra of Wealth: A Simple Formula for Success
selves set aside more than twice that amount, payments averaging $178.10.
Meg Jay • The Defining Decade: Why Your Twenties Matter--And How to Make the Most of Them Now
individual level differences
Jenni Romaniuk • Better Brand Health eBook
Harvard Research Shows Death Awareness Improves Decision-Making Research from Harvard Medical School found that thinking about mortality helps people make better decisions in several important ways.
Let’s talk about identity economics
Mental Accounting. George is worried about his finances—as evidenced by his decision to save money on coffee in the morning—yet nonchalantly spends $200 at the casino. This contradiction occurs, in part, because he puts that casino spending into a different “mental account” than the coffee. By taking his money and converting it into pieces of plast
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