Sublime

the team stopped and really thought about what goals they were trying to accomplish and what decisions really needed to be made to accomplish them.

doing work that he loves, that taps his talent, and that serves an important need in the world.

As often happens to driven, ambitious people, his earlier success had distracted him from his clarity of purpose.

Only by going through the work of identifying extreme criteria were they able to get rid of the 70 and 80 per cents that were draining their time and resources and start focusing on the most interesting work that best distinguished them in the marketplace.

a millimetre of progress in a million directions.

Makes one decision that eliminates one thousand later decisions

An Effortless Summary

Living Essentially

Stephen R. Covey, one of the most respected and widely read business thinkers of his generation, was an Essentialist. Not only did he routinely teach Essentialist principles—like “The main thing is to keep the main thing the main thing”—to