Sublime

Essentialism is not about how to get more things done; it’s about how to get the right things done. It doesn’t mean just doing less for the sake of less either. It is about making the wisest possible investment of your time and energy in order to operate at your highest point of contribution by doing only what is essential.

in a non-Essentialist culture these things – space, listening, playing, sleeping, and selecting – can be seen as trivial distractions.

ask the killer question: “If I didn’t already own this, how much would I spend to buy it?”

“what is essential now”

a high level of contribution to the shared mission of the company.

the faintest pencil is better than the strongest memory.

when there was a high level of clarity of purpose, the team and the people in it overwhelmingly thrived.

designing a system to make execution almost effortless.