
Effortless: Make It Easier to Do What Matters Most

integrity, intelligence, and initiative:
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
A teacher gives his students a list of writing tips to make it easy to write a great essay.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
“Civilization advances by extending the number of important operations we can perform without thinking about them”—another
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
You will achieve residual results faster if you clearly identify—then simplify—the
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
the most important messages you want to teach others to teach.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Most people cannot tell you the first and last names of their eight great-grandparents.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
To reap the residual results of knowledge, the first step is to leverage what others know. But the ultimate goal is to identify knowledge that is unique to you, and build on it.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
Being good at what nobody is doing is better than being great at what everyone is doing. But being an expert in something nobody is doing is exponentially more valuable.
Greg Mckeown • Effortless: Make It Easier to Do What Matters Most
“The fox knows many things, but the hedgehog knows one big thing.”