and again,” and “eating dark chocolate covered almonds.” These lists were easy to create. And once we had them it became even easier to create signature experiences that were essential and enjoyable. We started with something that was vitally important but also complete drudgery: our weekly financial meeting. I say “weekly,” but in reality it was

conditions, your brain works at incredible speeds. But

along, just hidden from your view.

essential responsibilities like health,

workshop

class

integrity, intelligence, and initiative:

A teacher gives his students a list of writing tips to make it easy to write a great essay.

“Civilization advances by extending the number of important operations we can perform without thinking about them”—another